The second consecutive year of Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, in which Puerto Rico was featured performing the countdown to midnight in Spanish, was among the most watched national TV shows.
The countdown and the drop of the crystal ball in Times Square boasted 36 million viewers and was the highest rated year-end entertainment shows, according to a Puerto Rico Convention District Authority media release, which added that the return on investment for the government of Puerto Rico was of $61 million, or twice 2021’s.
“A total of 2.1 billion impressions were achieved, an increase of 1.1 billion over the previous year,” the District Authority said.
“Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest (NYRE) has become an important exposure platform for Puerto Rico as a world destination for entertainment tourism, conventions, and mass events. This investment is part of a set of strategies for Puerto Rico to be top of mind for travelers,” said the executive director of the Puerto Rico Convention District Authority, Mariela Vallines Fernández.
The American Rescue Plan (ARPA) and state funding investment for the event was $3.5 million, while its transmission on YouTube and on the social media platforms that shared it, reached 176,000 people. On Dec. 31, searches for Puerto Rico on Google “increased considerably according to reports,” the government agency pointed out.
Vallines explained that the new year’s eve celebration and “its broadcast on ABC is an effort led by the Convention District that is complemented by promotional initiatives that include: advertising that highlights Puerto Rican life, the warm climate of the island during the winter months and the participation in more than 75 trade fairs in the last months of 2022 to promote Puerto Rico’s offerings as a destination for leisure trips, events, and business meetings.”
“I am very pleased with the results we got by being part of this event and the added value it represents by giving us the opportunity to once again present ourselves to the world as an ideal destination for travelers,” Vallines said.
The second edition of “Puerto Rico for the World” took place on the T-Mobile Plazoleta, or square, which can hold up to 3,000 people, and where the artist Farruko appeared with 1993’s Miss Universe, Dayanara Torres, as hostess. Among the other performers were Gilberto Santa Rosa, Súbete a mi Moto, Plena Libre, Comparsa de Cantores y Vejigantes de Puerto Rico and DJ King Arthur.
“The success of this event was possible thanks to a work group committed to making Puerto Rico shine before the world. I am grateful for the support of Governor Pedro R. Pierluisi, of Discover Puerto Rico, T-Mobile District, the Tourism Company, local producer José Pepe Dueño and the entire component of the Department of Public Safety (DSP), which worked to bring the event to a close without incidents or setbacks,” she added.
The following are Puerto Rico tourism milestones for 2022 sourced from Discover Puerto Rico, the island’s destination marketing organization:
Fuente: News is My Business
Explore our extensive archive of documents, reports, statements and more, detailing the progress of Puerto Rico's finances and debt restructuring.
Through AAFAF, Puerto Rico is implementing debt restructuring measures to build investor trust and usher in a new era of economic development.
AAFAF is committed to providing information in the most responsible and transparent manner possible. Explore this area created for use by journalists and communications professionals.
Read the latest financial reports, statements, rating agency reports, debt management policies, and other documents relating to Puerto Rico's debt portfolio.
AAFAF is the financial advisor and reporting entity of the Government of Puerto Rico, its agencies, instrumentalities, subdivisions, public corporations and municipalities.